Wednesday, 18 March 2015

Survey

I wanted to find out who my target audience would be so I could create my film with that specific audience in mind. To do this I created a questionnaire which I handed out to people at school and other friends and family.

I made the questionnaire simple so that everyone would understand but if there was anything the participants were unsure of anything I made sure that I would be there to answer questions.

I started by asking the age and gender of the participants to establish what kind of person I would try to aim my film for. I learned that the majority of possible audience members are female. 66% were female whilst only 33% were male.

The age gaps covered all ages and participants had to check which box they belong to. The results were:


  • Under 10:  0%
  • 11 - 15: 13%
  • 16 - 25: 66%
  • 26 - 30: 7%
  • 31 - 40: 7%
  • 41-50: 0%
  • 51+: 7%
16- 25 was the most popular age group so I aim to attract audience members from that group. Due to this result I interviewed 16-25 year olds to find out more on what would attract these audience members. The result was that a good plot and favourite actors play a part in attracting an audience member.
 
I started asking more detailed questions such as what genres appeal the most. I asked participants to rank a list of genres with their favourite genre being number one and so forth. 

The top three genres were horror coming in first with 18%, crime coming in second with 16% and action in third with 13%.

I took the first two genres and I used them to create and idea of what type of film would be popular. Due to the results I decided that I wanted to create a film about a stalker because it incorporates horror and crime. 

I also asked about what elements of a film is important to the participants. Elements include things such as cinematography, soundtrack, costume and make up etc. To the participants plot was the most important aspect of a film with 24% of the vote. I knew that I would have to focus on the plot as it is a very important part of a film. Therefore within the opening I placed clues to the plot in the props and scenery. For example I used the investigation board at the end of the opening to show the tenacity of the stalker and this shows the audience what he is like. 

Another important aspect was the cinematography with 17% of the votes. From this I decided that I would also have to focus on the effects and general layout of the film. I used the flicker effect in the film as it adds life to the shots and makes them more interesting to look at. I also change the dimensions of the film so it had the 'black bar' effect. This is commonly associated with professional film and trailers so I used it to make my film look neater and more finished. 

The last question I asked was what were the participant's favourite thriller films. I did this to get an idea as to what kind of thriller films people like.  Below are some of the most commonly mentioned films. 

Image created on wordle.com